The Power of Good Advice

Toy Industry

A former retail sales representative for an international toy manufacturer, Marianne saw the opportunity to provide parents with unbiased information they can trust on how to select products that enhance a child's development. This inspired the 1991 formation of The Toy Tips Research Institute, a year-round program of toy evaluation and testing that does not accept fees from manufacturers.

 

In 1996, she launched Toy Tips Magazine to provide parents with unbiased information about toy reviews, toy safety, durability, learning value, age appropriateness and enjoyment. Seventeen million copies have been distributed through retailers, hospitals, pediatricians and educators. Renamed and sold in bookstores in 2007,  Toy Tips & Parenting Hints, the publication has grown to include research on parenting, child safety, travel and juvenile product reviews. In Summer, 2018,  an online version of Toy Tips & Parenting Hints will be available free on the company website at toytips.com

Toy Tips  research has been regularly featured on the Oprah Winfrey ShowCNN Gift,  The Today Show, The Discovery Channel, FOX, Lifetime, HGTV Classic Toys, Oxygen,  The History Channel and close to 300 local new stations across the country.  From 1992-1998, she was the resident toy guest on ABC's Good Morning America, and logged 53 segments.  Currently, she hosts her own monthly segment on WFLD in Chicago. 

Marianne is the 1996 recipient of the Wisconsin Small Business Association Young Entrepreneur of the Year Award and a delegate of the 1995 White House Conference on Small Business in Washington, D.C. She is an adjunct professor  at The University of Southern California in the Lloyd Greif Center for  Entrepreneurial Studies in the  Marshall School of Business and  also teaches Economics and Business Foundations of Public Relations in the  Annenberg School of Communication and Journalism. Marianne's work has been published in research journals in the United States and the United Kingdom and she writes university case study curriculum for Harvard Business Publishing. She holds a dual degree in psychology and marketing from Marquette University and a certificate in publishing from Stanford University. 

 

Marianne Szymanski created Toy Tips at age 23 and for close to a triple decade has been an independent toy reviewer and media guest across the world. 

 

Toy Tips is an international child development research group that conducts on-going academic and scientific research on products from the toy and juvenile product industries. A national author (A Parent's Essential Guide to Smart Toy Choices/Wiley), entrepreneur, speaker, lecturer and media personality, Marianne has led her organization's unbiased tests of over 185,000 products from more than 3450 manufacturers so far. 

25 Years

of On Air

Media

Philanthropy

Marianne believes that corporate social responsibility and PURPOSE is just as important as growing and managing a business. Millennial and Generation Z consumer shopping behaviors  are proving that companies who report messaging of compassion and purpose besides profits are rising in popularity.

 

The Toy Tips Research Institute was created to serve parents, grandparents and educators with unbiased and independent researched facts on play. The toy report cards published from this research  and available free on toytips.com was the PURPOSE Toy Tips created for the end consumers of toys: children. 

 

Marianne felt it was important to serve her local community with her messaging. She created the  Toy Tips Toy Lending Library in conjunction with the Franklin Public Library in Milwaukee, Wisconsin. For over 10 years, residents and educators have been able to browse and borrow "Toy Tips tested and trusted toys” from Marianne’s reviewed collection. 

 

Marianne’s other philanthropic efforts include a position on the marketing commitee of the Betty Brinn Children's Museum, the Chair of the St. Francis Hospital Foundation and a past auxilary board member of the Boys and Girls Clubs in Milwaukee, WI. Although, her favorite volunteer job she ever had was being a Cub Scout Leader for 5 years!

 

She currently serves as a judge at The Strong (Museum) in New York and at CHITAG for their Kids Invention Program. 

Testimonials

Marianne believes that social responsibility is just as important as managing a business. 

 

In order to serve her local community with toy lending, Marianne created the  Toy Tips Toy Lending Library in conjunction with the Franklin Public Library in Milwaukee, Wisconsin. For over 10 years, residents and educators have been able to browse and borrow "Toy Tips tested and trusted toys” from Marianne’s reviewed collection. 

 

Marianne’s past efforts include on the marketing commitee of the Betty Brinn Children's Museum, the chair of the foundation for St. Francis Hospital Foundation and a past auxilary board member of the Boys and Girls Clubs in Milwaukee, WI, Cub Scout Leader. She currently serves as a judge at The Strong (Museum) in New York and at CHITAG for their Kids Invention Program. 


To view Marianne on her various television appearances <click here>.