ABOUT Marianne

Marianne M. Szymanski is a double decade branding and consumer product researcher. At age 23, she created Toy Tips, an independent toy testing and research company. 


Over the last 27 years, Toy Tips has created experiential marketing partnerships and brand activations with companies including Target, Pennzoil, EBay, Hilton Hotels, Rayovac, Energizer, Hyatt Hotels, Kmart, Amazon, Disney, JCPenney, Curad and Toys 'R Us. 


Marianne has been an active media personality for more than 25 years. Her segments appear on media outlets including Oprah, CNN, FOX and hundreds of domestic and international television stations. She was a cast member on Good Morning America for eight years and currently is a regular guest on FOX News in Chicago, offering viewers her research results and opinion on the latest toys and consumer products. 


Marianne is the creator and author of Toy Tips: A Parent’s Essential Guide to Smart Toy Choices and created Toy Tips and Parenting Hints Magazine. She received a BA in Psychology from Marquette University and a Publishing Certificate from Stanford University. Marianne also teaches two entrepreneurship courses at the University of Southern California in the Grief Center for Entrepreneurial Studies at the Marshall School of Business and Annenberg School of Communication and Journalism.  Marianne is a contributing journalist/writer for American publications and writes case studies for Harvard Business Publishing. 

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